It’s hard to believe it but there once was a time before John Lewis did amazing Christmas advertising. Before they did any Christmas...

How do you know a good creative idea when you see one? The moment when your agency (or internal team) present their first ideas to you...

“A brief is a cheque that's about to be cashed.” I find this quote a useful reminder of the importance of brief-writing (and briefing)...

“Real world brands need to learn from failures as well as successes” (Grace Kite ‘The Wrong and the Real of It’) The case for investing...

Big commercial TV stations are only interested in big established advertisers, right? Wrong! In the UK, the leading commercial TV media...

What is the biggest lever at a marketer’s disposal to drive growth? It’s creativity. And creativity is even more critical for scale-ups....

For a scale-up faced with the dilemma of whether or not to branch out into TV advertising, there’s an obvious decision. As Simon Cowell...