Lucas BergmansFeb 611 minThe Future of Digital Attribution Models: Moving Beyond Last-ClickAs tried and trusted digital channels become mature and struggle to deliver the yields that they used to, marketers at digital-born...
Lucas BergmansMay 3, 202310 minKnow your numbers and invest smartly.For any business, it’s crucial to understand how to get the most out of your Marketing investment. Which parts are working best? How can...
Lucas BergmansApr 19, 20237 minHow to build a culture of effectivenessA key foundation for success for scale-ups is to take steps towards a culture of effectiveness as early as possible. While this can be...