Lucas Bergmans
How advertising actually works
It’s hard to believe it but there once was a time before John Lewis did amazing Christmas advertising. Before they did any Christmas...
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Lucas Bergmans
Oct 26, 202313 min read
How to judge creative & give feedback
How do you know a good creative idea when you see one? The moment when your agency (or internal team) present their first ideas to you...
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Lucas Bergmans
Oct 9, 202312 min read
Six ways to balls up your advertising brief
“A brief is a cheque that's about to be cashed.” I find this quote a useful reminder of the importance of brief-writing (and briefing)...
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Lucas Bergmans
Sep 27, 202310 min read
How to get more out of your advertising agency
The biggest lever at a marketer’s disposal to drive growth is creativity. But you can’t always do it on your own. You know that already,...
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Lucas Bergmans
Sep 11, 20239 min read
How to find your perfect advertising agency
Finding the right agency partner for you and building a strong working relationship with them is one of the most important parts of...
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