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How advertising actually works
It’s hard to believe it but there once was a time before John Lewis did amazing Christmas advertising. Before they did any Christmas...

Lucas Bergmans
Nov 21, 202314 min read


How to judge creative & give feedback
How do you know a good creative idea when you see one? The moment when your agency (or internal team) present their first ideas to you...

Lucas Bergmans
Oct 27, 202313 min read


Six ways to balls up your advertising brief
“A brief is a cheque that's about to be cashed.” I find this quote a useful reminder of the importance of brief-writing (and briefing)...

Lucas Bergmans
Oct 10, 202312 min read


How to get more out of your advertising agency
The biggest lever at a marketer’s disposal to drive growth is creativity. But you can’t always do it on your own. You know that already,...

Lucas Bergmans
Sep 28, 202310 min read


How to find your perfect advertising agency
Finding the right agency partner for you and building a strong working relationship with them is one of the most important parts of...

Lucas Bergmans
Sep 12, 20239 min read
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