Lucas BergmansNov 21, 202314 minHow advertising actually worksIt’s hard to believe it but there once was a time before John Lewis did amazing Christmas advertising. Before they did any Christmas...
Lucas BergmansOct 27, 202313 minHow to judge creative & give feedbackHow do you know a good creative idea when you see one? The moment when your agency (or internal team) present their first ideas to you...
Lucas BergmansOct 10, 202312 minSix ways to balls up your advertising brief“A brief is a cheque that's about to be cashed.” I find this quote a useful reminder of the importance of brief-writing (and briefing)...
Lucas BergmansSep 28, 202310 minHow to get more out of your advertising agencyThe biggest lever at a marketer’s disposal to drive growth is creativity. But you can’t always do it on your own. You know that already,...