Lucas BergmansJun 29, 202311 minITV's 'media-for-equity' proposition: the right approach for you? Big commercial TV stations are only interested in big established advertisers, right? Wrong! In the UK, the leading commercial TV media...
Lucas BergmansJun 15, 202313 minHow one scale-up embraced TV advertising (Spoke London)For a scale-up faced with the dilemma of whether or not to branch out into TV advertising, there’s an obvious decision. As Simon Cowell...