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Lucas Bergmans
Jun 28, 202311 min read
ITV's 'media-for-equity' proposition: the right approach for you?
Big commercial TV stations are only interested in big established advertisers, right? Wrong! In the UK, the leading commercial TV media...
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Lucas Bergmans
Jun 14, 202313 min read
How one scale-up embraced TV advertising (Spoke London)
For a scale-up faced with the dilemma of whether or not to branch out into TV advertising, there’s an obvious decision. As Simon Cowell...
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