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How advertising actually works
It’s hard to believe it but there once was a time before John Lewis did amazing Christmas advertising. Before they did any Christmas...

Lucas Bergmans
Nov 21, 202314 min read
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How to judge creative & give feedback
How do you know a good creative idea when you see one? The moment when your agency (or internal team) present their first ideas to you...

Lucas Bergmans
Oct 27, 202313 min read
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