Lucas BergmansNov 21, 202314 min readHow advertising actually worksIt’s hard to believe it but there once was a time before John Lewis did amazing Christmas advertising. Before they did any Christmas...
Lucas BergmansOct 26, 202313 min readHow to judge creative & give feedbackHow do you know a good creative idea when you see one? The moment when your agency (or internal team) present their first ideas to you...