In my previous two articles I have explored two different scenarios for an imaginary start up facing a decision on whether - and how - to...

One of the many things I learned from the super-talented and smart people in the Cazoo Product Team, is the idea of a ‘pre-mortem’. This...

A thought experiment… You’re a start-up. With a great product and a cool name. One or two syllables. Maybe with a Q in it, or a Z. You’ve...