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Lucas Bergmans
Mar 22, 20238 min read
How to get to £1bn in sales in under 3 years
In my previous two articles I have explored two different scenarios for an imaginary start up facing a decision on whether - and how - to...
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Lucas Bergmans
Mar 15, 20236 min read
11 ways to screw up your scale-up
One of the many things I learned from the super-talented and smart people in the Cazoo Product Team, is the idea of a ‘pre-mortem’. This...
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Lucas Bergmans
Mar 9, 20236 min read
Brand isn’t a dirty word. It’s your path to profitable growth.
A thought experiment… You’re a start-up. With a great product and a cool name. One or two syllables. Maybe with a Q in it, or a Z. You’ve...
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